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Ciente > Blog > Lead Generation

Microsoft and OpenAI Renegotiate Contract, Agree on a Payment Cap

Microsoft

Microsoft and OpenAI Renegotiate Contract, Agree on a Payment Cap

Ciente Editorial Team May 12, 2026

OpenAI capping Microsoft’s revenue share signals a major shift in

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Multi-Threading in B2B Sales

Multi-Threading in B2B Sales: Why Single-Threaded Deals Collapse in Modern Buying Committees

Ciente Editorial Team May 11, 2026

One contact is not a deal. It is a foothold.

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B2B Buying Groups

A Glimpse into the B2B Buying Groups: Who’s Buying and How

Ciente Editorial Team May 11, 2026

B2B deals fail because sellers treat a committee like a

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Snowflake

OneTrust and Snowflake Partner Up to Make Consent Signals More Actionable

Ciente Editorial Team May 11, 2026

Snowflake and OneTrust are baking consent into data sharing as

Read More »
NVIDIA

NVIDIA is Financing the Entire Gold Rush, Invests Billions in IREN

Ciente Editorial Team May 8, 2026

NVIDIA’s $2.1 billion IREN deal shows the AI boom is

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Data enrichment

Filling in the Contextual Gaps with Data Enrichment

Ciente Editorial Team May 8, 2026

Your CRM has thousands of records, but half are incomplete

Read More »
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