Content Marketing Services

Creating experiences that build connections and deliver tangible results.

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Ciente's Content Marketing Suite: ICP to Analytics       

Building an authentic connection with your buyers is more difficult now than ever. With AI content in the mix, buyers and audiences have become wary of online marketing messages.

Here’s the problem and the solution to it. Messages have to move the prospects by speaking on their pain points. But, finding pain points and then developing a solution that speaks to its intended audience is a tall task.

Especially for SaaS-based industries, where you need to get your product to the market with an expected outcome. SaaS companies that do not generate revenue are doomed to fail. However, there is a tested method that works again and again: Communication of value.

And Ciente’s Content Marketing services will help you do it.

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Ciente is a data-driven content marketing agency. With almost a decade of experience, we have created a contact base of 50M+. Our publication website pulls an audience of 3.6M decision-makers and industry leaders. This helps us develop an ICP that matches your unique requirements. This persona mirrors the real-life journeys and behavioral patterns of your potential buyers.
We create content that engages, delights, and makes readers think. Often, content is seen as something to be tacked on. But it is not. It is a bridge that drives meaningful conversations and builds trust. Today, where reviews and client testimonials cannot be trusted, content stands as the gatekeeper between brand perception. Brands need content creation services that understand the ICP and communicate in a voice that speaks to them.
Gen-AI is changing search and media consumption. Especially the discovery of websites is changing with it. It’s time to stay relevant. Ciente understands the need of the hour and presents content optimization in this AI-curated landscape. With content optimization, you ensure that what you’re saying does not end up as white noise.
With Ciente, you do not need to build a contact list from scratch. We deliver your content to your audience through our personalized e-mail marketing campaigns, and for maximum exposure, we syndicate your content on our publication.
In marketing, content without the data backing it up is not possible. Ciente offers insights into your marketing campaigns. From e-mail marketing to the metrics of your blogs, social media posts, whitepaper downloads, and more. We track every metric that aims to refine your marketing campaigns.

Ciente's Expertise: The Formats      

Podcast

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Our podcast- TechTalk is designed to help leaders stay up-to-date on every tech trend and marketing insight from experts in the field. Increase your brand’s perception and brand yourself as a thought leader with our podcast.

Social media

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Articles, image posts, copies, and analysis. We design and write content based on your brand guidelines. And listen to your prospect’s pain points and feedback to provide behavioral reports.

Case Studies

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We write and design case studies based on your requirements and client success stories. These case studies will be written in a format of data-backed research with storytelling. With the intent of moving your potential buyer to action.

Whitepapers

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Whitepapers can be crafted or syndicated as per the needs of the campaign. The whitepapers, like the e-books, will be based on your ideas, products, and expertise. A landing page will be created to propagate the content, and it will be displayed on our website for our audience of 3.6M+ decision-makers.

Newsletter

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We craft newsletters and design email marketing campaigns, that catch the attention of your prospect. This process involves a lot of ideation and A/B testing.

Custom Graphics

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Our team of in-house graphic designers provides designs for your whitepapers, landing pages, e-books, case studies, and everything else in between. These are crafted with your brand guidelines in mind, or designs are consulted and created based on your campaign needs.

E-book

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E-books can be based on your ideas and outlines for an existing topic. For the E-book, after expanding on your idea, we craft a piece that is research-heavy and supports your conjectures.

Copywriting

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Ciente stands out from other content marketing agencies by hiring the best talent in the market. Our copywriters have perfected the science-art of communicating with the ideal customer. Through revisions, edits, and an imperceptible eye, we provide copies designed to talk to the modern buyer.

We are results-oriented

From creating content that appeal to the audience to scalability and content solutions, Ciente ensures that all branding objectives are met.

Sectors We Serve

With uncertainty plaguing the entire market, business leaders require meaningful solutions. Ciente, being industry agnostic, caters to all industrial domains with an additional focus on:

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Our Strategic Approach

Through our demand-gen engine, we’ve been able to collect law-compliant data. From there, it is all about understanding your needs and pinpointing the ICP. We assign a center of excellence to your campaigns. This ensures there are FTEs working for your specific campaigns and needs.

Similar to the writers, a dedicated SEO team will be assigned to your campaign to handle all your unique needs. In short, we will act like a dedicated content marketing agency that handles everything from discovery to propagation.

From writers to designers, these will be experts who have the specific skills to work on your campaign needs. They will research, ideate, and create content pieces that align with the characteristics of the ICP.

The data generated from our B2B content marketing services efforts will be collated and given to you as part of market insights. This ranges from the behavior of your ICP to insights into what’s resonating with the ideal buyer and what isn’t.

Through our demand-gen engine, we’ve been able to collect law-compliant data. From there, it is all about understanding your needs and pinpointing the ICP. We assign a center of excellence to your campaigns. This ensures there are FTEs working for your specific campaigns and needs.

Similar to the writers, a dedicated SEO team will be assigned to your campaign to handle all your unique needs. In short, we will act like a dedicated content marketing agency that handles everything from discovery to propagation.

From writers to designers, these will be experts who have the specific skills to work on your campaign needs. They will research, ideate, and create content pieces that align with the characteristics of the ICP.

The data generated from our B2B content marketing services efforts will be collated and given to you as part of market insights. This ranges from the behavior of your ICP to insights into what’s resonating with the ideal buyer and what isn’t.

Why Ciente?      

Ciente's Differentiators: Stand
Apart with Us

Tailored Strategies

We craft tailored strategies that suit your industry. -type and behavior of the ICP. The tone of voice used during content marketing campaigns will change according to the ICPs’ preference.

Comprehensive Services

We provide the full-funnel experience and a comprehensive suite of content to match the preferences and tone of your brand.

Expert Team

We assign a center of excellence to ensure industry experts work on each campaign. This helps create a frictionless funnel experience for your buyer and your brand.

Innovative Tools and Techniques

We have perfected our Martech stack, instead of adding complexities to the workflow, we have realized what combination works the best. For us, we run our tools, not the other way around.

Flexibility and Adaptability

To help you match the pivots in the industry, we are right there with an agile mindset.

Client-Centric Focus

With a client-centric focus that extends to your buyer, we ensure timely and smooth communication. Any communication received is answered within 15 minutes to an hour.

Let's Discuss More About Your Marketing Needs!

    FAQ: Content marketing

    For Ciente, our content marketing services are a pathway of human connection. It is the only valuable differentiator available. It helps convey a unique perspective and gives the audience new modes of thinking. It is a way of creating new value.

    The bottom line is vital. Ciente ensures all communication affects it. From awareness to consideration, our content marketing solutions warm up the potential buyers to ideas and helps them understand that the solution that is being offered is the most viable one.

    Content marketing gives voice to your ideas. Any brand that has a solution needs to express it in the right way to the correct audience. Every message we see online, and every touchpoint the buyer interacts with is part of the larger whole of content marketing. Brand building begins by expressing this idea.