Apple Loses Its Fight Against EU Gatekeeper Rules
Ciente Editorial Team
July 8, 2026
An EU court has rejected Apple’s attempt to dodge gatekeeper
Synopsys Abandons the Factory Floor for the AI Gold Rush
Ciente Editorial Team
July 7, 2026
Synopsys will discontinue its critical chip fabrication software to focus
Signals Over Metrics: A Better Way to Measure Lifecycle Marketing Performance
Guest Author
July 6, 2026
Marketing teams have more data today than they’ve ever had:
Direct vs. Assisted Marketing Impact: Why Your Best Channel Gets No Credit
Ciente Editorial Team
July 2, 2026
The channel that gets credit for closing the deal rarely
AWS Just Launched an AI Unit to Tackle Customer Queries on the Ground
Ciente Editorial Team
July 1, 2026
AWS launches a $1B Forward Deployed Engineering (FDE) unit, embedding
Translating Buyer Signals into Wins with the Right Approach
Ciente Editorial Team
June 26, 2026
Very few B2B sales teams do anything truly useful with