Leads v/s Prospects: Can Businesses Differentiate Accurately?
Ciente Editorial Team
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Marketers and SDRs use leads and prospects interchangeably despite their
Top Lead Generation Strategies for B2B Success in 2025
Ciente Editorial Team
March 13, 2025
The customer is king. Remains true even in B2B. Without
What is Lead Enrichment – The Complete Power of Lead Enrichment Tools for Marketing Success
Ciente Editorial Team
February 2, 2024
Inaccurate or irrelevant data can never lead to marketing success.