The Impact of MarTech on Enhancing E-Commerce Business Performance
Ciente Editorial Team
January 3, 2024
From retargeting to exit pop-ups, MarTech’s role in e-commerce is
Micro-Segmentation in Marketing: The Future Of Personalized Customer Engagement
Ciente Editorial Team
December 6, 2023
In this data-driven and information-rich world, micro-segmentation is marketers’ secret
What is a Customer Data Platform? CDPs Explained
Ciente Editorial Team
November 8, 2023
A CDP unifies your customer data into a centralized hub,
The Power of Audience Data in B2B Marketing
Ciente Editorial Team
October 12, 2023
Strategic decisions are based on in-depth research and varied inputs.
Strategies for Scaling Sales Personalization in 2023
Ciente Editorial Team
September 21, 2023
As companies rush to scale sales personalization, they must understand
Marketing to Gen Z
Ciente Editorial Team
April 28, 2023
Gen Z is influencing trends and shaping how people relate