Gap Selling: A Different Way of Thinking About Sales
Ciente Editorial Team
July 8, 2026
SDRs pitch before the buyer has admitted they have a
OpenAI Clears the Government Hurdle for GPT-5.6
Ciente Editorial Team
July 8, 2026
The U.S. government cleared OpenAI’s GPT-5.6 for a broad public
Apple and Broadcom Lock in Their AI Future Until 2031
Ciente Editorial Team
July 7, 2026
Apple and Broadcom extend their partnership, directing all the focus
Signals Over Metrics: A Better Way to Measure Lifecycle Marketing Performance
Guest Author
July 6, 2026
Marketing teams have more data today than they’ve ever had:
Signal-Based ABM: Why Your Account List Is Only Half the Strategy
Ciente Editorial Team
July 2, 2026
Most ABM programs are just expensive guesswork. A static account
Direct vs. Assisted Marketing Impact: Why Your Best Channel Gets No Credit
Ciente Editorial Team
July 2, 2026
The channel that gets credit for closing the deal rarely
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