Decoding Modern Buyer’s Decision Logic With Psychographic Segmentation
Ciente Editorial Team
January 14, 2026
Firmographics identify the buyer. Psychographic segmentation explains the motive. Why
What Do Your Customers Think of You? A Social Listening Pillar
Ciente Editorial Team
January 9, 2026
Your customers are talking- about you, your competitors, what works,
Target Audiences in 2026: How Discovery and Engagement Actually Work Now
Ciente Editorial Team
January 7, 2026
Target audiences in 2026 aren’t found or engaged in the
Innovative B2B Fintech Trends for 2026: Ciente’s Picks
Ciente Editorial Team
January 6, 2026
B2B Fintech trends for 2026 mark the end of speed-for-speed’s
WPP Unveils New Suite of AI Agents to Equip Clients with Better Outcomes
Ciente Editorial Team
January 6, 2026
WPP is amping up its business strategy. As 2026 kicks
UX Design For FinTech: Convenience or Aesthetics, What Matters Most?
Ciente Editorial Team
December 29, 2025
The fintech industry keeps asking the wrong question. It’s not