
Why the Sales Accepted Opportunity Is the Most Contested Number in B2B Revenue
Most B2B teams track SAO volume but ignore what happens

Most B2B teams track SAO volume but ignore what happens

CAC is up. B2B sales cycles are getting longer. And

Canada’s B2B market is mature, competitive, and underserved by agencies

Meta has signed a $2.1 billion deal with CoreWeave. And

CoreWeave just landed Anthropic, proving you don’t need to be

Stop settling for narrative dressed up as data in 2026.