Lead Conversion Rate: How to Calculate and Improve It
Ciente Editorial Team
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Lead conversion does not follow a one-size-fits-all approach. Yet many
Everything You Should Know About Appointment Setters
Ciente Editorial Team
August 4, 2025
Exceptional appointment setters go beyond memorizing scripts. Their precedent? Build
Lead Tracking: Shifting Probability in Your Favor
Ciente Editorial Team
August 1, 2025
Marketers have become addicted to certainty. Yet, the industry is
Display Advertising Strategy: Are Your Targeted Ads Converting?
Ciente Editorial Team
July 25, 2025
Vanity metrics obscure ad performance. So, what can uncover its
AI is killing organic traffic. Now what?
Ciente Editorial Team
July 24, 2025
AI is changing the way people interact with the internet.
Display Ad Examples: Brands Thriving in the New Advertising Era
Ciente Editorial Team
July 21, 2025
In a world of scrolls and skips, only intuitive display