Is Marketing Attribution About ROI or Value? An Insight
Ciente Editorial Team
May 20, 2026
Your attribution model is optimizing the measurable and ignoring what
Is What We Truly Need Another Google Search Makeover?
Ciente Editorial Team
May 20, 2026
Google wants Search to stop showing links and start thinking.
The Distinction Between Zero-Party Data vs. First-Party Data That’s Shaping How Brands Actually Reach Their Customers
Ciente Editorial Team
May 19, 2026
Behavioral data tells you what. Zero-party data tells you why.
Musk vs Altman Was Supposed to Be About AI. But It Ended Up Exposing the People Running It
Ciente Editorial Team
May 19, 2026
The Musk-Altman trial didn’t just reveal cracks at OpenAI. It
AI Email Personalization: Where Most Teams Are Going Wrong with It
Ciente Editorial Team
May 19, 2026
AI email personalization isn’t about sending more emails. It’s about
Your Next Podcast Host Might Be Amazon’s Alexa, and That Changes the Very Crux of Podcasts
Ciente Editorial Team
May 19, 2026
Amazon’s Alexa+ can create podcasts on demand. Convenient? Yes. A