Outbound Sales Playbook: A failing strategy or a misused tool?
Ciente Editorial Team
October 7, 2025
Are playbooks really working for your sales team? The data
Brand Governance: Removing Inconsistencies for Better Messaging
Ciente Editorial Team
October 7, 2025
Brand inconsistencies turn marketing spend into a budget sinkhole. Coherence
Conversion-Centred Design: Intentional Designing that Converts
Ciente Editorial Team
October 3, 2025
The missing framework for conversion-centric design outlines more than just
Smarter Lead Generation with AI Agents: Turning Data into Qualified Opportunities
Ciente Editorial Team
October 3, 2025
By leveraging AI to generate leads, the companies will save
Microsoft Unlocks A New Era of Agent-Human Collaboration – Vibe Working
Ciente Editorial Team
October 1, 2025
Microsoft unveils Copilot’s latest reasoning models to instill higher productivity
Behavioral Marketing: What Are Your Customers Thinking?
Ciente Editorial Team
September 30, 2025
As value-driven experience becomes table stakes for consumers, behavioral marketing