Speaking Finance’s Language: What is TAM? The guide for every marketer.
Ciente Editorial Team
January 12, 2026
TAM isn’t just a pitch deck number. It reveals market
How to Fuel Your Middle-of-the-Funnel Sales
Ciente Editorial Team
November 7, 2024
In the marketing landscape, MOFU is an opportunity to build
Striking the Right Chords with your Top-of-the-funnel Sales
Ciente Editorial Team
November 4, 2024
As per reports, for every 100 leads, only 2-5 prospects
5-Step Sales Process : The Effective Framework
Ciente Editorial Team
October 9, 2024
With an undefined sales strategy, reaching the critical mile may
Strategies for Scaling Sales Personalization in 2023
Ciente Editorial Team
September 21, 2023
As companies rush to scale sales personalization, they must understand