Your MQL-to-SQL Conversion Rate is Falling- and It’s All Your Fault
Ciente Editorial Team
January 23, 2026
MQL to SQL conversion rate often looks definitive, but it
Share of Search: The Market Signal Everyone’s Measuring Wrong
Ciente Editorial Team
January 22, 2026
Share of Search predicts market share before sales data confirms
Adobe Acrobat’s AI Push: Turn Sticky PDFs Into Slides, Podcasts, and Chatty Helpers
Ciente Editorial Team
January 22, 2026
Adobe Acrobat’s AI update makes PDFs more than static files.
B2B Sales Outsourcing: What Drives a B2B Brand’s Intention to Outsource?
Ciente Editorial Team
January 22, 2026
Is B2B sales outsourcing a shortcut or a strategy? Renting
Automation Anywhere Introduces New Gen of Agentic Solutions in Partnership with OpenAI
Ciente Editorial Team
January 20, 2026
Automation Anywhere’s tie-up with OpenAI pushes enterprise agentic AI beyond
Speed to Lead: Why Connection Is the Backbone of Purposeful B2B Partnerships
Ciente Editorial Team
January 20, 2026
When a lead reaches out, your clock starts. One vendor