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Ciente > Blog > B2B marketing

Anthropic Takes the Pentagon to Court as the AI Industry Watches.

Anthropic Takes the Pentagon to Court as the AI Industry Watches.

Anthropic Takes the Pentagon to Court as the AI Industry Watches.

Ciente Editorial Team March 10, 2026

After Anthropic backed out of making a deal with the

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Common-Mistakes-in-Outsourcing

The Common Mistakes in Outsourcing SaaS Marketing That Nobody Wants to Own

Ciente Editorial Team March 9, 2026

Outsourcing SaaS marketing fails less from bad agencies and more

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SaaS Performance Marketing

The Rules of the Game Are Different in SaaS Performance Marketing

Ciente Editorial Team March 6, 2026

What if the reason your SaaS growth is stalling has

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Pentagon Labels Anthropic as Supply Chain Risk

Pentagon Labels Anthropic as Supply Chain Risk

Ciente Editorial Team March 6, 2026

AI is accelerating innovation across industries. But the same acceleration

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SoftBank Might Take a $40 Billion Loan to Double Down on OpenAI

SoftBank Might Take a $40 Billion Loan to Double Down on OpenAI

Ciente Editorial Team March 6, 2026

Softbank is currently seeking out a loan of around $40

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Go to market strategy

Go to Market Strategy B2B SaaS: The Most Overused Term That Nobody Actually Does

Ciente Editorial Team March 5, 2026

Every SaaS company has a go-to-market strategy. Almost none of

Read More »
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