Beyond the Lead Score: How to Measure ‘Dark Social’ Impact in Regulated Markets
Ciente Editorial Team
November 26, 2025
Let’s be honest. Your attribution dashboard is lying to you.
Customer Acquisition Cost: Avoiding a Business That Leaks
Ciente Editorial Team
November 26, 2025
CAC might be the metric that’s holding you back. But
AI Use Cases For Marketers
Ciente Editorial Team
November 21, 2025
AI use cases are many. But AI is eroding marketing
Tech Shares Boom As NVIDIA Publishes Stunning Quarterly Results
Ciente Editorial Team
November 20, 2025
Nvidia’s blow-out AI earnings reignite the tech rally but also
Ciente’s Picks of Underrated Fintech Marketing Campaigns
Guest Author
November 19, 2025
Fintech seems like it’s all technology. But it’s about imagination
Adobe to Acquire SEMrush: The Age of M&As and Partnerships
Ciente Editorial Team
November 19, 2025
Adobe pays $1.9B for Semrush to plug holes in its