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Top Source for Tech News and Market Insights - Ciente
  • Home
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Ciente > Blog > B2B marketing

How to Handle Unqualified Leads: 7 Common Mistakes to Avoid

Unqualified Leads

How to Handle Unqualified Leads: 7 Common Mistakes to Avoid

Ciente Editorial Team July 17, 2026

Unqualified leads don’t ruin pipelines. Mishandling them does. Here are

Read More »
Anthropic

Why Anthropic and Blackstone Are Gambling on AI Implementation

Ciente Editorial Team July 16, 2026

With the launch of the $1.5 billion enterprise venture Ode,

Read More »
AI

Thinking Machines Drops ‘Inkling,’ Shakes Up the AI Monolith

Guest Author July 16, 2026

Former OpenAI CTO Mira Murati’s startup, Thinking Machines, just launched

Read More »
Outcome-Based Pricing for B2B SaaS

Outcome-Based Pricing for B2B SaaS: The Model Where Your Revenue Depends on Whether You Actually Deliver

Ciente Editorial Team July 15, 2026

Your customers aren’t buying your software. They’re buying a result.

Read More »
Brand Storytelling

More than a Content Strategy: A Guide to Brand Storytelling for Modern Marketers

Ciente Editorial Team July 15, 2026

AI made content cheap to produce- and it made good

Read More »
Stripes

Why Stripe’s $53 Billion Bid for PayPal is Brilliant

Ciente Editorial Team July 15, 2026

Stripe and Advent International have launched a massive $53 billion

Read More »
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