In this short and sweet episode, Ciente discusses with Jacob Joseph (the Head Of Business (Middle East, Turkey & Africa) – Microsoft Advertising at InMobi) what it means to lead a media sales team at a massive scale, the role of AI in unifying customer journeys, maximizing marketing ROI, and audience intelligence.
It’s not always about reinventing the wheel but making the best use of the budget. Learn how to build engaging customer relationships and double down on customer activation.
About the Guest:
Jacob Joseph is a result-driven, persistent and analytical professional with experience in media sales. He is the Business Head at InMobi, a leading mobile marketing platform that positively impacts people, businesses, and societies globally.
He’s also an avid sportsman who loves watching and playing football.
