Strategic content can help marketers crack the code- from carving out a new space and creating a new category to influencing how people buy software.
In this podcast, Ciente discusses with Jakub Rudnik (Director of Content Marketing, ActiveCampaign) positioning a brand in a crowded marketplace, creating content for exposure and revenue growth, and connecting with customers on a deeper and more meaningful spectrum.
Tune in now!
About the Guest:
Jakub Rudnik wears many hats: storyteller, educator, leader, creative.
He’s a marketing leader, adjunct professor, and sports journalist — depending on the day.
His experience includes:
TOFU content | MOFU content | organic content strategy | original research | digital PR | linkbuilding | community building | on-page SEO | review generation | review-site SEO | user-generated content | PLG SEO | user acquisition | user growth via organic channels | newsletter building | website building | storytelling | social strategy | marketing leadership | much more.