B2B customer behavior is not just changing; it’s revolutionzing the whole industry. In this podcast, Ciente discusses some exciting stuff with Helene Sourdeau (Senior Marketing Manager, Trintech) , such as the significance of humanizing a brand, what’s trending in Fintech, in-person events, and the top ABM strategies for revenue growth. Tune in now!
About the Guest:
Multilingual Senior Marketing Manager with strong experience across agencies, sales, international marketing, and integrated media platforms. 14+ years’ experience in marketing and sales, 8+ years’ experience in B2B technology markets in the EMEA region.
Excellent relationship builder, motivational leader and forward-thinker, that focuses on measurable business results for clients and employers.
