Marketing has evolved from a primarily email-based approach to a multi-channel, AI-powered, and data-driven system.
How can marketing leaders strike the right balance between innovation and transparency to ensure the long-term success of their GTM strategy?
In today’s Techtalk Julie Novikova, a B2B marketing mentor and executive coach, and Suruchi Bhargava (CMO, Ciente) unwrap modern marketing trends and strategies. This episode is packed with B2B marketing insights around ABM, multi-channel integration, the dynamics of upstream and downstreammarketing, and a customer-centric approach.
About the Guest:
Julie is a seasoned B2B marketing leader with over 16 years of managerial experience, stemming from a background in IT, auditing, and private consulting. Her passion lies in driving growth, building high-performing teams, and fostering a culture of resilience. Throughout her career, she has navigated challenges with an unwavering spirit, starting in a PR agency, progressing to an international career in IT, eventually assuming responsibility for a 60+ member-strong EMEA Marketing organization. Today, she has expanded her horizons into coaching and consulting, guided by her steadfast motto: to bring out the best in people, helping them and their organizations flourish. As a mentor, Julie is also present on the ADPList platform, offering her guidance and expertise to those seeking support in their professional journey.