There are multiple paths to purchase, and the power has shifted to the buyer. Building trust is nothing less than mission-critical now.
But how can you save budget? What’s top of mind for customers? Gen AI is here to stay, but should marketers practice caution and look before they leap?
In this podcast episode, Dora Zaidan (Regional Marketing Manager, Boomi) and Suruchi Bhargava (CMO, Ciente) address burning questions like these.
About the Guest:
Regional Marketing Manager, Boomi
With over 12 years of experience in the tech industry, Dora Zaidan is a seasoned B2B Marketing Manager known for her strategic vision and purpose to driving results. Dora is currently leading Regional and Field Marketing for the Middle East, Turkey, and Africa Region at Boomi, based out of Dubai. Previously, Dora has occupied marketing positions devising comprehensive marketing campaigns and working cross-functionally with other departments in the business. She has been instrumental in shaping the marketing strategy and brand name of some of the leading tech firms in the META market. Dora’s dedication to staying at the forefront of marketing trends positions her as a key player in the dynamic and ever-evolving field of tech marketing.