Techtalk by Ciente : Ep-15

In a marketing-saturated world, David Shing (Shingy) believes creativity is crucial for forging genuine connections with audiences. It elevates ads from mere transactions to emotional touchstones.

Shingy, a veteran of the digital landscape, joins us on a podcast with Suruchi (CMO, Ciente) to untangle the evolving tapestry of marketing. The episode navigates the blurring lines between content, ads, and experiences, all while exploring how data and technology can fuel groundbreaking creativity. With the rise of Gen-AI, a generation shaped by digital immersion, they examine how marketing must adapt to thrive.

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About the Guest:

shingy

David Shing
Artist, Globe Trotting Speaker and Market Seeker

“Artist, globe trotting speaker and market seeker, Shingy is a storyteller who identifies emerging trends, and inspires clients to think differently.” – Forbes

David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known as the Digital Prophet, Shingy is a multidimensional creative who excels in guiding clients to their highest creative expression and brand value optimization through inventive, effective, and sustainable engagement of the emerging technological landscape. He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social, and mobile technologies.

Shing has spent most of his adult life in the digital world working for both large and small creative companies globally, while also co-authoring several technology related patents. He previously served as Verizon Media’s digital prophet, and prior to that, AOL’s European head of media and marketing responsible for 11 countries. 

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