Analysis paralysis is real- and so is marketing fatigue.
Modern B2B buyers want to feel more confident in the decision-making process. And, in a content-inundated world, it’s time marketers create copy focused on buyer needs rather than product features or specifications.
In this podcast, Ciente’s CMO Suruchi Bhargava hosts Alina Burgonskaya (Global Ads Marketing Lead, Httpool) for a coffee conversation about the challenges of the modern B2B buying journey, marketing ROI, and value props to spur action.
About the Guest:
Introducing Alina Burgonskaya, a results-oriented marketing leader with a proven track record in B2B Tech companies across global markets. With a strategic mindset and a hands-on approach to decision-making, Alina is passionate about system and process innovation. Harnessing the power of data, she informs strategic planning, ensuring the effective delivery of marketing and sales KPIs and driving towards revenue goals.
With around 7 years in people management, Alina enjoys bringing a wealth of knowledge to nurturing high-performing teams, creating a dynamic and collaborative work environment.
