Creative demands are changing as AI pushes the boundaries of creative expression. Can the Figma-Google Cloud partnership help fulfill these needs?
Stop waiting, start creating.
Figma and Google Cloud just reiterated their partnership.
The goal?
Instill Google’s fastest generative AI, the Gemini 2.5 Flash, directly into Figma’s design platform- a crucial deal for the platform’s 13 million monthly users.
The headline is all about speed.
Early tests showed a stunning 50% reduction in latency for Figma’s “Make Image” feature. What does that mean? When you ask the AI to generate or edit a visual, it happens twice as fast. For designers, that’s less time staring at a loading bar and more time in the flow.
This is about powering image generation “without breaking their flow,” said Figma’s CEO Dylan Field.
This AI integration eliminates those awkward pauses. You can now conjure up icons, mockups, or textured backgrounds almost instantly.
The speed originates from the Gemini 2.5 Flash model, which is optimized for quick responses. It’s what turns AI from a fun novelty into a genuinely essential tool.
But Figma isn’t stopping at speed.
The platform is also integrating other Google models: Gemini 2.0 and the super-realistic Imagen 4. It gives designers an entire toolkit. They can use simple text prompts to create high-quality images and even test out product functions before anything is built.
Google Cloud CEO Thomas Kurian noted the collaboration will help “push the design market forward.”
For the creative world, this move means less time wrestling with tedious workflows. It’s more time focused on big ideas, creative expression, and building the future.
And the next great design is now just a lightning-fast prompt away.
