Develop Tactical ABM Campaigns with Buyer Intent Data
Ciente Editorial Team
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Most marketing campaigns tend to be one-dimensional, following the playbook
AI Marketing Strategy: Your Playbook Just Became Historical Fiction
Ciente Editorial Team
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AI seems to be marketing’s final frontier. And marketers that
Simplifying Lead Generation Pricing Models for Budget Optimization
Ciente Editorial Team
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Mastering lead gen is about smart spending. And the key
Reducing Churn in SaaS
Ciente Editorial Team
August 8, 2025
Curtailing churn is a major SaaS challenge. The ultimate fix?
Lead Conversion Rate: How to Calculate and Improve It
Ciente Editorial Team
August 8, 2025
Lead conversion does not follow a one-size-fits-all approach. Yet many
Work Smarter with the Best B2B Sales Prospecting Tools
Ciente Editorial Team
August 5, 2025
Sales reps, busy with grunt work, have lost their morale.