Building the B2B Sales Funnel: The Buyer’s Non-Linear Journey
Ciente Editorial Team
August 27, 2025
Selling is the easiest thing in the world. All you
Why IBM Watson Studio is the Swiss Army Knife Your Data Science Teams Actually Want
Ciente Editorial Team
August 25, 2025
Data scientists are in for a treat. IBM’s Watson Studios
Social Media Lead Generation Strategies to Implement In 2025
Ciente Editorial Team
August 25, 2025
Hyper-connectivity and FOMO have got everybody hooked onto social platforms.
Simplifying Lead Generation Pricing Models for Budget Optimization
Ciente Editorial Team
August 11, 2025
Mastering lead gen is about smart spending. And the key
Reducing Churn in SaaS
Ciente Editorial Team
August 8, 2025
Curtailing churn is a major SaaS challenge. The ultimate fix?
Lead Conversion Rate: How to Calculate and Improve It
Ciente Editorial Team
August 8, 2025
Lead conversion does not follow a one-size-fits-all approach. Yet many