OpenAI Is Bringing Sora into ChatGPT, and the Numbers Tell You Why
Ciente Editorial Team
March 12, 2026
Sora’s downloads fell 45% by January. Now OpenAI is embedding
Could Hitting Your SaaS Marketing Benchmarks Be the Worst Thing That Happens to Your Business?
Ciente Editorial Team
March 12, 2026
Every SaaS company is chasing the same benchmarks. CAC payback,
SaaS Marketing Funnels: The Linear Journey is a Lie.
Ciente Editorial Team
March 10, 2026
The funnel is not wrong. It is just incomplete. Real
Anthropic Takes the Pentagon to Court as the AI Industry Watches.
Ciente Editorial Team
March 10, 2026
After Anthropic backed out of making a deal with the
Go to Market Strategy B2B SaaS: The Most Overused Term That Nobody Actually Does
Ciente Editorial Team
March 5, 2026
Every SaaS company has a go-to-market strategy. Almost none of
X-Chat Launches on Apple TestFlight: A Piece on Human Connection
Ciente Editorial Team
March 5, 2026
X launched a standalone messaging app on Apple’s TestFlight last