Microsoft’s Quarter Was Strong, but Worries Around AI Expenses Still Loom
Ciente Editorial Team
January 29, 2026
Microsoft beat expectations in Q2, but the reaction has more
Why Your B2B Branding Campaigns Aren’t Working- And Three That Are
Ciente Editorial Team
January 29, 2026
Why do B2B branding campaigns get forgotten while marketing campaigns
Community-Led Partnerships: Rethinking Partner Marketing
Ciente Editorial Team
January 29, 2026
Partnerships are dying. They have become transactional, exasperated by the
Stop Losing Leads: Key Strategies to Retain and Engage Prospects in 2026
Ciente Editorial Team
January 28, 2026
A healthy pipeline dries up. Leads lost because of bad
SEO Funnel & How Is It Different Than the Marketing Funnel?
Ciente Editorial Team
January 28, 2026
The difference is quite stark, folks. The SEO funnel couldn’t
A Guide to Inbound vs Outbound Marketing: Does the Difference Matter?
Ciente Editorial Team
January 27, 2026
Inbound vs outbound marketing is a decision about how buyer