Beyond Complex Pricing Structures: Snowflake’s Usage-based Model
Ciente Editorial Team
August 20, 2025
Snowflake’s unique market positioning stems from its culpability to adapt
Rethink: Brand Positioning Strategies
Ciente Editorial Team
August 18, 2025
AI has increased the isolation people feel in their day-to-day
Develop Tactical ABM Campaigns with Buyer Intent Data
Ciente Editorial Team
August 14, 2025
Most marketing campaigns tend to be one-dimensional, following the playbook
Simplifying Lead Generation Pricing Models for Budget Optimization
Ciente Editorial Team
August 11, 2025
Mastering lead gen is about smart spending. And the key
Reducing Churn in SaaS
Ciente Editorial Team
August 8, 2025
Curtailing churn is a major SaaS challenge. The ultimate fix?
Lead Conversion Rate: How to Calculate and Improve It
Ciente Editorial Team
August 8, 2025
Lead conversion does not follow a one-size-fits-all approach. Yet many