GTM Checklist: A Template and a Deep-Dive
Ciente Editorial Team
August 21, 2025
Go-to-market strategies are successful when it’s timed right. Businesses must
A Data-Driven Marketing Strategy: From Guesswork to Informed Decision-Making
Ciente Editorial Team
August 20, 2025
Access to customer data has evolved marketing communications. But does
Beyond Complex Pricing Structures: Snowflake’s Usage-based Model
Ciente Editorial Team
August 20, 2025
Snowflake’s unique market positioning stems from its culpability to adapt
Rethink: Brand Positioning Strategies
Ciente Editorial Team
August 18, 2025
AI has increased the isolation people feel in their day-to-day
Develop Tactical ABM Campaigns with Buyer Intent Data
Ciente Editorial Team
August 14, 2025
Most marketing campaigns tend to be one-dimensional, following the playbook
Simplifying Lead Generation Pricing Models for Budget Optimization
Ciente Editorial Team
August 11, 2025
Mastering lead gen is about smart spending. And the key