The Distinction Between Zero-Party Data vs. First-Party Data That’s Shaping How Brands Actually Reach Their Customers
Ciente Editorial Team
May 19, 2026
Behavioral data tells you what. Zero-party data tells you why.
Customer Lifetime Value as a Business Argument for Pipeline Growth
Ciente Editorial Team
May 18, 2026
Most companies track customer lifetime value. Very few act on
OpenAI vs Apple: The AI Power Partnership That May Be Heading to Court
Ciente Editorial Team
May 15, 2026
OpenAI and Apple were supposed to dominate AI together. Now,
Detangling the Complexities of Enterprise Sales
Ciente Editorial Team
May 12, 2026
Enterprise sales isn’t about selling products to big companies. It’s
Apple Sold the AI Dream Before Siri Was Ready and Now It’s Paying the Price
Ciente Editorial Team
May 6, 2026
Apple’s $250M Siri settlement exposes the danger of selling AI
AI’s Gold Rush Has a Dangerous New Banker: Private Credit
Ciente Editorial Team
May 6, 2026
AI’s explosive growth is being fuelled by risky private credit