Beyond Complex Pricing Structures: Snowflake’s Usage-based Model
Ciente Editorial Team
August 20, 2025
Snowflake’s unique market positioning stems from its culpability to adapt
How AI Document Processing and Data Classification Transform Unstructured Business Data in 2025
Ciente Editorial Team
August 19, 2025
What if your biggest competitor already knows what your customers
Rethink: Brand Positioning Strategies
Ciente Editorial Team
August 18, 2025
AI has increased the isolation people feel in their day-to-day
Reducing Churn in SaaS
Ciente Editorial Team
August 8, 2025
Curtailing churn is a major SaaS challenge. The ultimate fix?
An Explicit Framework for Developing Your B2B Ideal Customer Profiles
Ciente Editorial Team
August 6, 2025
Developing your B2B ICPs isn’t a one-off deal. But a
Work Smarter with the Best B2B Sales Prospecting Tools
Ciente Editorial Team
August 5, 2025
Sales reps, busy with grunt work, have lost their morale.