WPP & Google Partner to Transform Marketing Workflow – Ciente
Ciente Editorial Team
October 15, 2025
As part of the agreement with Google, WPP will retain
Brand Governance: Removing Inconsistencies for Better Messaging
Ciente Editorial Team
October 7, 2025
Brand inconsistencies turn marketing spend into a budget sinkhole. Coherence
Social Media Branding: Clearing a Misconception
Ciente Editorial Team
September 30, 2025
There’s a reason your social media page is dying, and
The Media Buying Process Isn’t What You Think: Why Efficiency Alone Won’t Save Your Campaigns
Ciente Editorial Team
September 27, 2025
Media buying process has been painted as a neat funnel.
Podcast Marketing: Expand Your Influence
Ciente Editorial Team
September 23, 2025
Podcast Marketing might be the new frontier. But only if
Traditional vs Predictive Lead Scoring – The right choice for your company?
Ciente Editorial Team
September 20, 2025
For many businesses today, the biggest goal to be a