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Ciente > Blog > B2B marketing

An Undiscovered Moat: Why SaaS Referral Marketing Should your focus in 2026

An Undiscovered Moat: Why SaaS Referral Marketing Should your focus in 2026

An Undiscovered Moat: Why SaaS Referral Marketing Should your focus in 2026

Ciente Editorial Team February 13, 2026

SaaS is changing. And the only way forward is rebuilding

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Capgemini

Capgemini Beats Targets as AI Deals Keep Growing. But Reality Is Messier Than the Numbers

Ciente Editorial Team February 13, 2026

Capgemini tops revenue expectations and sees increasing AI bookings. That

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Pinterest's Stock Crash Shows Bigger Trouble Than Tariffs

Pinterest’s Stock Crash Shows Bigger Trouble Than Tariffs

Ciente Editorial Team February 13, 2026

Pinterest shares drop hard after a weak outlook. Tariffs are

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WPP's New Creative Network Signals the End of an Era for Its Agencies

WPP’s New Creative Network Signals the End of an Era for Its Agencies

Ciente Editorial Team February 12, 2026

WPP’s big restructure and creation of WPP Creative isn’t just

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Samsung Ships HBM4 and Signals It’s Done Playing Catch-Up in AI Memory

Samsung Ships HBM4 and Signals It’s Done Playing Catch-Up in AI Memory

Ciente Editorial Team February 12, 2026

Samsung has begun shipping HBM4 chips. In the AI economy,

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Will SaaS Influencer Marketing Prove to be an Unlikely Frontier for B2B’s Growth?

Will SaaS Influencer Marketing Prove to be an Unlikely Frontier for B2B’s Growth?

Ciente Editorial Team February 12, 2026

B2B trust has collapsed. Stop buying ads; start borrowing authority.

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