Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.


Amazon-owned operations faced an outage worldwide. And this spotlights the

Oracle stock is surging after confirming its expanded cloud partnership



Nvidia has harnessed complexity, there’s now an efficient supercomputer that

Microsoft’s cloud and LSEG’s analytical data make a surprising combination.



Things Marketers can learn from Zohran Mamdani
From “please stop sending us money” to the cost-of-living crisis- Zohran’s campaign struck an emotional chord like no other.

Sales Pipeline Analysis
Performing a sales pipeline analysis is beneficial if you want to increase sales. It works even if you are satisfied with your current sales performance. But what exactly is a sales pipeline analysis, and what is its importance?

Top 10 Marketing Automation Trends in 2026
Marketing automation reshapes customer engagement by streamlining your efforts. How can the 2025 trends help you stay ahead of the curve and empower your brand?

B2B SaaS Contract Management Software For 2025
Gone are the days of

Demand Generation: The People Problem Marketing Refuses to Admit
Marketing is people first, yet

Rethink: Event Branding
Immersive experiences make your event.

How To Build B2B Media Partnerships for Sustained Growth
The right B2B media partnerships isn’t choosing one with the most numbers. But in conquering a rhythmic alignment that feeds into mutual growth.

The Ultimate Guide to Podcast Advertising 2026
With advertisers keen to follow

The Strategic Value of Using Email Marketing for Your Content Distribution
Novices assume that content distribution ends at hitting ‘publish.’ So, at the nucleus of content that doesn’t fall on deaf ears is email marketing.
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.