Newsroom

Ciente Newsroom

Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.

Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.

The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.

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CoreWeave stock is back on the rise after it announced an AI venture fund.

September 11, 2025

One of the most fascinating aspects of the AI boom

Nebius-Announces-a-Multi-year-Deal-With-Microsoft

September 11, 2025

Nebius share jumps after the multi-billion-dollar Microsoft deal triggers a

Today's rapidly growing digital-first landscape has elevated concerns around data privacy and security. From marketing to the SaaS landscape, this trend has etched itself into the future rulebooks. The thing is, data security isn't a trend. It's a gross dilemma. In recent developments, Hitachi Solutions has covered new heights. It developed a solution to overcome significant challenges in cloud interoperability across the public sector. All in a creative collaboration with Microsoft. Government bodies hold highly sensitive information, of citizens and businesses alike. And your phone numbers and physical addresses are merely the tip of the iceberg. These could easily be a target point for nation-states and cybercriminals. For a body with such a valuable database, data security often goes overlooked. Or at least, not as spotlighted as it should be. Why so? It's substantially due to immense budget constraints, outdated systems, a shortage of talent, and, significantly, the interconnected nature of govt. Services. These elements have hijacked the public sector's progress. These gaps have made the government organizations too vulnerable to hacking. So, Hitachi Solutions and Microsoft have engineered an innovative fix. One that retains the full value of Microsoft's AI tech to unlock more modern and responsive solutions for UK citizens- Secure multi-cloud operability for public institutions to help safeguard their data and accelerate responsiveness. Its chief capabilities comprise: • Private access within Microsoft business apps, AWS, and GCP databases. • Bi-directional data integration without any public internet exposure. • Zero-trust and scalable infrastructure that aligns with the UK's security frameworks. • Maximum use of existing assets doesn't facilitate data duplication. This innovative feat will aid the UK's public bodies in sharing and transferring sensitive public data by connecting systems, while ensuring compliance with requirements. The workflows and data that remain across different environments, such as GCP, Azure, AWS, and Oracle, can now be amalgamated into one. Expensive cloud migrations, primitive tools, and manual workloads are a hitch in the government's cloud operability. But Hitachi's solution is a saving grace. This secure multi-cloud connector facilitates Microsoft apps to access data across GCP, AWS, or Oracle environments in real-time. This is achieved through a private connection that doesn't require any duplication or public Internet access. "The flexibility to use the right tool for the job regardless of where data resides is essential for modern, efficient public services," chimes in the Commercial Director, Government for Hitachi Solutions. Hitachi Solutions' Secure Multi-Cloud Connector Transforms Govt. Cloud Interoperability

September 10, 2025

With the public sector more vulnerable to hacking, compliance came

July 22, 2024

Microsoft’s outage disrupted many industries, stating our reliance on technology.

Traditional vs Predictive Lead Scoring – The right choice for your company?

For many businesses today, the

Lead Generation for Telecommunications: Converting Network Anxiety into Revenue

Each industry has its own

The Data-Powered Marketing Framework Your Competitors Don’t Understand

Stop worshipping dashboards. This is a human-first, data-powered marketing framework that sharpens marketing intuition, surfaces buyer nuance, and turns analytics into decisions that actually move revenue.

A Brief Guide to An Effective ABX Strategy

Complex buying committees have escalated the need for sophisticated ABM frameworks. Here, ABX steps into the limelight as a much-needed reiteration of ABM.

Different Types of Sales Prospecting to Revamp Your Sales Strategy

Setting up sales success means

Sales-Qualified Leads Are People, Not Points

Sales Qualified Leads (SQLs) are

Programmatic Display Examples: 5 Brands That Broke Through the Clutter

Audience insights underpin successful ad

The Best Lead Generation Companies: USA

High-quality lead generation is difficult.

A Strategic Lead Generation Framework for IT Companies

The crowded tech market demands uniqueness and proof of credibility. How far will the traditional lead gen strategies for IT companies take you? Find out.

About Newsroom

As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.

It’s all about market information, edited not to distill but to enhance.

We report across three key industries- MarTech, SalesTech, and InfoTech.

MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
InfoTech for the broader technological industry at large and its subsequent effects on the market

Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.

We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.