Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Apple Closing in on NVIDIA Might Be a Healthy Sign for Tech
Apple is within striking distance of reclaiming the title of
Why Anthropic and Blackstone Are Gambling on AI Implementation
With the launch of the $1.5 billion enterprise venture Ode,
Thinking Machines Drops ‘Inkling,’ Shakes Up the AI Monolith
Former OpenAI CTO Mira Murati’s startup, Thinking Machines, just launched
Why Stripe’s $53 Billion Bid for PayPal is Brilliant
Stripe and Advent International have launched a massive $53 billion
DeepSeek’s $74 Billion Valuation Push – Why is China’s AI Champion Racing to the Public Markets?
AI disrupter DeepSeek is targeting a $74 billion valuation in
Google’s Android Strategy in Switzerland Prompts Antitrust Probe
The Swiss Competition Commission (COMCO) has launched an inquiry into
IBM’s Q2 Speedbump is an AI Transition and Not Really a Tech Crisis
Wall Street caught a case of whiplash after IBM dropped
Celonis Partners With Adobe to Tackle CX Bottleneck
Celonis’ case is the classic “cobbler’s children have no shoes”
Apple and OpenAI’s Handshake is Turning into a Street Fight
Apple is suing OpenAI for allegedly stealing trade secrets to
Signals Over Metrics: A Better Way to Measure Lifecycle Marketing Performance
Marketing teams have more data
Signal-Based ABM: Why Your Account List Is Only Half the Strategy
Most ABM programs are just
Direct vs. Assisted Marketing Impact: Why Your Best Channel Gets No Credit
The channel that gets credit
In-Market Accounts: Why Only 5% of Your Pipeline Should Be Getting Your Full Attention
At any given moment, only
Fix Content Decay Before It Kills Your Traffic
Every search marketer knows the
Share of Search Is the Metric Your Brand Awareness Strategy Is Missing
Your sales data tells you
Waterfall Enrichment: The Architectural Answer to B2B Data Decay
Most B2B go-to-market (GTM) engines
The Channel Partner Marketing Playbook Is Broken. Here’s What Replaces It.
Channel partner marketing sounds like
Translating Buyer Signals into Wins with the Right Approach
Very few B2B sales teams
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.