Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
AI-Driven vs Traditional Marketing: Optimization Over Intention?
AI is often seen as
Fintech is Changing the Financial Market: Is It an Evolution or Revolution?
Fintech didn’t just digitize finance-
5-Step Sales Process: An Inside Look into Sales
The sales process you know
Proprietary Databases for Impactful and Authentic B2B Lead Generation
Real lead generation begins where
The Non-Negotiable Tidbits of Partner Marketing
Most brands chase partners for
The SaaS Metrics for You: Figuring Out the Magic Numbers
Growth without discipline is a
Layered Data Approach: A Comprehensive Guide
The future of data lies
Content Marketing Strategies That Actually Work in the Financial Industry
Let’s be honest. Most content
The B2B Intent Data Guide for Savvy Marketers of 2026
Intent data is not lead
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.