Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Account-Based Marketing Strategy: A Comprehensive Guide
The tactics of an ABM strategy propel the dynamics of your marketing plan through strategized campaigns toward business growth. It shifts your focus from randomly targeting a pool of customers to implementing an audience-centric approach instead.
The Media Buying Process Isn’t What You Think: Why Efficiency Alone Won’t Save Your Campaigns
Media buying process has been
IT Complexity: You Can Never Solve It
IT admins are always off,
5 B2B Podcasts Emerging Trends for 2025: A Revolutionary Shift or A Temporary Hype?
Podcasting is moving towards authentic and data-driven communication. But are these B2B podcasts trends a fad or the future? The verdict’s here.
Strategic Benefits of Using Podcasts: Revisit Your Marketing Frameworks
With a convenient medium like a podcast, listeners can access high-quality content. What can this vantage point afford small businesses? Let’s find out.
Podcast Marketing Examples: The Best List for All Use Cases
Not all podcasts are created
Sales Prospecting vs Lead Generation: The Distinction Everyone Pretends Doesn’t Matter
Without prospecting, lead gen is
Podcast Marketing: Expand Your Influence
Podcast Marketing might be the
Traditional vs Predictive Lead Scoring – The right choice for your company?
For many businesses today, the
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.