Enterprise AI adoption has been quite slow. It’s the lack of tangible returns that to blame. Would OpenAI’s direct to enterprise pipeline change that?
The AI powerhouse (which has been struggling for quite some time now) announces multi-year partnerships- the Frontier Alliances. But unlike the B2B tech partnerships making the rounds, this is quite a 180-degree pivot.
It’s not another tech company. But four global consulting groups we’re all aware of: BCG, McKinsey, Accenture, and Capgemini.
For a spectator, it might just be a strategy for rebuilding. And it might as well be. But for those who witnessed the slippery slope the AI lab has been walking on? It’s a silver lining. OpenAI is invested in experimenting with different approaches to adopt its own tech.
But it’s not merely about adoption. It’s about consulting clients to revamp their strategies in and around AI- because it’s obvious OpenAI isn’t interested in just coaxing enterprises to attach AI to their existing stack.
These consulting giants are designing practices dedicated to OpenAI. To pitch AI, not as a feature, but as the lead architect? It’s a calculated move.
But it’s also a realization: AI alone isn’t enough. Transformation demands a strategy led by a vision.
And with the Frontier Alliance, OpenAI might be keen on becoming the vehicle to turn that vision into a reality.
