The complexities and latent nuances of the B2B buying process have curtained what truly matters- value. Marketing and sales aren’t at fault.
Unpredictable market conditions have drastically influenced buyers’ ability to recognize value. And they end up stuck in dynamic buying cycles without as much as a clue.
Marketing and sales must step in to curate a hybrid approach.
Our latest infographic outlines one that balances the digital and human interactions to navigate the technical and emotional undercurrents as strategically as possible.
