B2B marketers are on a quest to expand their customer base and sustain brand value. Find out how white label SaaS can help you streamline this journey.
In the dynamic world of business, white label SaaS platforms are perfect for brands that want to sell software but lack resources. According to a survey by Statista, 75% of web and cloud-based businesses use white label solutions.
They are a good choice for businesses looking to expand their service portfolios without internal development. When you buy software rather than build it from scratch, you can save time, resources, and money while accelerating your business growth. It helps you deliver tailored experiences to your customers. Businesses like yours can leverage white label SaaS services, rebrand, reprice, and sell them under your banner.
Top 3 benefits
These software solutions present various opportunities that can help boost your brand reputation and accelerate the ROI cycle. White labeled tools make it easier to integrate a software solution without building it from scratch.
- Speed-to-Market: You can enter the market faster while cutting out on the long duration of building software from scratch.
- Cost-Effective: Developing software solutions can be an expensive process involving large amounts of resources. This white label SaaS solution offers a cost-effective alternative. The only expense from your end is the licensing fee.
- Brand Visibility: You can utilize a product built by experts to enhance your brand presence without the stress of hiring a development team.
Types of products that can be white labeled
Social media management software
White labeling this software helps to seamlessly manage, post, and respond to social media interactions. A white-label social media platform allows you to brand systems that are already functioning rather than building them.
Mobile applications
When white labeled, mobile apps allow multiple brands to use the same function under their brand name. This explains why there could be many apps in the market for a single function like payments linked to business websites, for instance.
SEO and SEM management software
When SEO services are resellable, their popularity can increase multi-fold because you may not have the resources to figure out how to implement SEO effectively. White label services for this application allow you to provide SEO solutions to your client network even when you are crunched with time.
Email marketing software
Email marketing is a keystone tool for any B2B brand. The ability to track email campaigns is the need of the hour. With white label software as a service, you can add your branding to the software, generating customized dashboards. The selling point here is the ability to personalize the solution conveying your brand’s voice.
Marketing Automation Tools
Marketing strategy is like an endless loop, requiring tweaks periodically to cater to your target audience and accomplish the goals. There are many components involved in a marketing plan and if not managed well, the entire system can become imbalanced. That’s where marketing automation tools come in handy. You can automate daily tasks, and view comprehensive analytics. And with white-label products in marketing automation, you don’t have to stress about building them. They can seamlessly streamline your overall marketing efforts.
CRM software
CRM has become an integral component of businesses with a medium to high customer base. A good CRM software can propel your business to great heights. As per a statistical report, by 2025, revenues from CRM systems are estimated to reach $80 billion! Brands can make the most of this high demand with a white label SaaS CRM Software. White label CRM comprises collaborative models, where software developers and experts develop applications to help other companies navigate the competitive market. This makes the tool available to users to organize contact information and build strong client relationships.
5 Best White Label SaaS Platforms
We have prepared a list of top white label solutions for you to choose from:
ActiveCampaign for marketing automation
(Source: ActiveCampaign)
With ActiveCampaign’s automation services, you can track your engagement analytics and performance reporting. What’s more— it allows you to derive data from multiple sources, automating your marketing. You can sell this software service under your brand banner or customize its features to match your business goals. Alternatively, you can utilize the white label tools for all enterprise-level accounts and small businesses.
AuthorityLabs for SEO
(Source: AuthorityLabs)
If you are looking for a white label analytics tool that can provide remarkable SEO-based services, then AuthorityLabs is your choice. This platform greatly simplifies monitoring of the SEO performance of campaigns by integrating relevant keywords with high search volume and organic keywords and automating local and mobile ranks to collect daily reports. AuthorityLabs allows you to track the performance of your SEO campaigns with their white-label services. It offers a highlighting feature for customizing the reports to align with the solutions your prospects seek.
SocialPilot for social media marketing
(Source: SocialPilot)
SocialPilot helps you to stay on top of everything that happens online. This white label SaaS platform can be your go-to for staying ahead on social networking. You can amplify your customer reach multi-fold through its unique features, such as social media scheduling, publishing, and analytics. What makes it stand out is the flexibility it offers to use these services under your banner.
SalesPype for CRM automation
(Source: SalesPype)
This platform is a good fit for your business if you want to manage client relationships efficiently. What makes it a viable choice is its white label program for marketing agents, consultants, and enterprise clients who intend to resell their CRM and increase their revenue returns.
Simvoly for building websites and funnels
(Source: Simvoly)
Simvoly is your best bet if you are seeking a white label SaaS tool for building websites and funnels. You can experience these two benefits together in a single platform. In this way, it helps you rapidly expand your business in no time.
Wrapping up
White label SaaS platforms are a doorway to expanding your brand presence and getting more recurring revenue. You can purchase solutions that will enhance the performance efficiency of your business while conveying the brand voice. When you opt for this technology, you deliver innovative software services under your brand banner. Whether you are starting up or already have an established brand image, these tools can bring you great benefits if you know which platform is best suited for your business. The list of best white label SaaS tools we have shared here will make it easier for you to select the ideal platform.