A Modern B2B Lead Scoring Criteria: Measuring the Momentum of Change
Ciente Editorial Team
January 21, 2026
As buyers move in stealth mode, can traditional b2b lead
A Nuance Dive into How Omnichannel Marketing Will Help Brands Grow in 2026
Ciente Editorial Team
December 19, 2025
Everyone wants omnichannel marketing. But very few teams are ready
Social Media Branding: Clearing a Misconception
Ciente Editorial Team
September 30, 2025
There’s a reason your social media page is dying, and
Beyond Complex Pricing Structures: Snowflake’s Usage-based Model
Ciente Editorial Team
August 20, 2025
Snowflake’s unique market positioning stems from its culpability to adapt
Everything You Should Know About Appointment Setters
Ciente Editorial Team
August 4, 2025
Exceptional appointment setters go beyond memorizing scripts. Their precedent? Build
Display Ad Examples: Brands Thriving in the New Advertising Era
Ciente Editorial Team
July 21, 2025
In a world of scrolls and skips, only intuitive display