Reducing Churn in SaaS
Ciente Editorial Team
August 8, 2025
Curtailing churn is a major SaaS challenge. The ultimate fix?
An Explicit Framework for Developing Your B2B Ideal Customer Profiles
Ciente Editorial Team
August 6, 2025
Developing your B2B ICPs isn’t a one-off deal. But a
Work Smarter with the Best B2B Sales Prospecting Tools
Ciente Editorial Team
August 5, 2025
Sales reps, busy with grunt work, have lost their morale.
Lead Tracking: Shifting Probability in Your Favor
Ciente Editorial Team
August 1, 2025
Marketers have become addicted to certainty. Yet, the industry is
Display Advertising Strategy: Are Your Targeted Ads Converting?
Ciente Editorial Team
July 25, 2025
Vanity metrics obscure ad performance. So, what can uncover its
Sales Leads Generation 101 for Healthy Pipeline Growth
Ciente Editorial Team
July 22, 2025
Sales and marketing misalignment costs real opportunities with leads slipping