Intent-Based Marketing in B2B: How Buyer Intent Data Changes Customer Acquisition
Ciente Editorial Team
May 12, 2026
Intent-based marketing helps B2B teams identify buyers already researching solutions.
What is Customer Value Proposition: Why B2B Brands are Missing the Mark on Value
Ciente Editorial Team
May 4, 2026
Most B2B companies think their customer value proposition works until
How Snowflake’s Usage-Based Model Moves Beyond the Market’s Complex Pricing Structures
Ciente Editorial Team
May 1, 2026
Snowflake’s unique market positioning stems from its culpability to adapt
Behavioral Triggers: Generate High-Quality in the New Marketing Age
Ciente Editorial Team
April 23, 2026
Marketing models fail because they perform on guesswork, not tangible
Gupshup’s Superagent Could Either Be the Way Forward for CX’s Growth, or an Addition to the Sprawl
Ciente Editorial Team
April 15, 2026
Building for CX has always been challenging. There are too
7 Customer Analytics Solutions: Building a Stack that Doesn’t Lie to You
Ciente Editorial Team
April 8, 2026
Meta: Enterprise dashboards display inaccurate data when pipelines break. We’ve