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Ciente > Blog > Content marketing

Will SaaS Influencer Marketing Prove to be an Unlikely Frontier for B2B’s Growth?

Will SaaS Influencer Marketing Prove to be an Unlikely Frontier for B2B’s Growth?

Will SaaS Influencer Marketing Prove to be an Unlikely Frontier for B2B’s Growth?

Ciente Editorial Team February 12, 2026

B2B trust has collapsed. Stop buying ads; start borrowing authority.

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SaaS Affiliate Marketing

SaaS Affiliate Marketing: Build Your Shadow Sales Team

Ciente Editorial Team February 12, 2026

In an era of paid clicks and automated leads, SaaS

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Publishers Aren’t Operating on A Free-For-All Model Any Longer

Publishers Aren’t Operating on A Free-For-All Model Any Longer

Ciente Editorial Team February 10, 2026

The New York Times sued OpenAI in 2024. And OpenAI

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Your SaaS Content Marketing Playbook Has Expired

Your SaaS Content Marketing Playbook Has Expired

Ciente Editorial Team February 9, 2026

Your SaaS content marketing playbook expired while you counted MQLs.

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The Trap of the Average Customer: The B2B SaaS Customer Segmentation Guide

The Trap of the Average Customer: The B2B SaaS Customer Segmentation Guide

Ciente Editorial Team January 30, 2026

What if your biggest SaaS customer segmentation success problem isn’t

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Drip Marketing Examples: Why Most Automated Campaigns Fail Before They Start

Drip Marketing Examples: Why Most Automated Campaigns Fail Before They Start

Ciente Editorial Team January 30, 2026

What if your drip marketing isn’t nurturing leads- but systematically

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