Techtalk by Ciente with Rahul Karam from Initiative : EP-42

Digital maturity is more than just using tech—it’s about reimagining how your business operates in the era now called the fourth industrial revolution. True digital leaders don’t follow old playbooks; they set new standards.

The biggest challenge today? There is no benchmarking out there- no real definition of saying what an organization has achieved is truly mature. Rahul Karam (Director – Digital & Performance, Initiative) and Suruchi Bhargava (CMO, Ciente) dig deep into digital maturity, analytics, and outcome-oriented marketing efforts on Ciente’s new TechTalk.

As the digital world keeps changing, we’ve got to break away from the usual playbook– that’s what differentiates digital leaders from followers.

Catch the conversation here!

About the Guest:

Rahul Karam
Director – Digital & Performance,Initiative

Award winning digital marketing lead with eleven years of media & digital experience via end-to-end management of paid & owned campaigns. Focused on driving data maturity to accelerate growth for business & clients across MENA, through technical knowledge, strategic problem solving & business acumen. Highly recognized for implementing projects to time with million-dollar budgets, optimizing ROI with innovative thinking, creating synergies & empowering teams.

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