Trust is the main ingredient of high-value customer relationships but remains a nebulous, ill-defined concept.
In this TechTalk episode, Mohammad Honeini (Regional Marketing Lead, Dell) and Suruchi Bhargava (CMO, Ciente) lay out a practical framework for building trust and equity with B2B buyers, the most powerful use cases of CRM tech, and the bleeding edge of Gen AI.
Since buying habits have changed radically, how can marketers align CX with customer expectations?
Learn how to move beyond semantics. Tune in!
About the Guest:

Mohammad Honeini
Regional Marketing Lead, Dell
With over 14 years of experience in marketing and communications, I have held key leadership roles across global organizations like Dell Technologies, Microsoft, Saudi Telecom Company, and renowned agencies such as Leo Burnett and JWT. My expertise spans marketing campaign management, brand activation, and demand generation, with a proven track record of driving brand awareness, ROI, and strategic partnerships in diverse industries. I’ve successfully led regional teams, managed multimillion-dollar budgets, executed impactful product launches, and orchestrated innovative marketing strategies across the KSA, Levant, and GCC regions.
Throughout my career, I have led strong marketing team, client relations, and data-driven decision-making, while staying ahead of industry trends to deliver exceptional results. Key achievements include leading award-winning campaigns, building strategic alliances, and creating comprehensive marketing plans that align with business goals and I specifically enjoy combining cultural insight with creative strategies to foster meaningful connections and drive business growth.