As marketers, we’ve all seen strategies that look effective, apparently, but fail to deliver the anticipated results. There has to be as much focus on marketing practice as the top management has on strategy.
In this tête-à-tête, Kris Anderson (Director of Global Campaigns, Genesys) and Suruchi Bhargava (CMO, Ciente) cover getting a plan off of a whiteboard, creating a shared vision that gives a broader ability to analyze a challenge, focusing on building intelligent journeys rather than over-indexing MQLs and driving high-quality, high-trust engagements.
There are higher bars to clear. This episode will show you how.
About the Guest:
Kris Anderson is a marketing leader at Genesys, driving critical strategic initiatives for the global demand generation team. With more than 13 years of experience in B2B and tech marketing, Kris oversees global campaigns focused on delivering new logos and strategic initiatives across the business. Known for identifying high-impact business opportunities, has carved out a niche aiming to deliver pipeline optimization through holistic, cross-functional integrations.
