Techtalk by Ciente with Justin Meredith from Birdeye : EP-51

The MarTech industry is snowballing both in terms of numbers and capabilities. With so many AI tools out there, it can get tricky to know which ones will move the needle.

The key to success? Truly understanding your audience—what they struggle with, what they need—and crafting content that feels interactive, personalized, and relevant. This podcast episode with Suruchi (CMO, Ciente) and Justin Meredith (Digital Marketing Manager, Birdeye) is your crash course on AI-driven marketing innovation.

“You need to understand your product and exactly how it can solve those pain points. And then you need to understand those pain points. You need a lot of empathy to be a really good marketer.”

Catch the episode here!

About the Guest:

Justin Meredith
Digital Marketing Manager, Birdeye

Justin is a digital marketer based in Austin, Texas, specializing in artificial intelligence, local SEO, and reputation management for multi-location brands. At Birdeye, he leads content marketing and hosts the Local Search Expert Series, AI Success Series, and the Local Business Growth Podcast. A self-described forever student, Justin interviews industry leaders to learn how AI and digital strategy are reshaping the way businesses grow. His work spans webinars, podcasts, sales enablement, and full-funnel content—always with a focus on helping businesses adapt, scale, and thrive in a rapidly evolving tech landscape.