Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
xAI just launched Grokipedia, and it’s raising questions nobody’s comfortable
Social Media Marketing for Financial Services
Gen Zs and millennials don’t
AI Use Cases For Marketers
AI use cases are many.
Curating Customer Personas for Financial Services: Beyond the Demographics
Customer personas in financial services
Ciente’s Picks of Underrated Fintech Marketing Campaigns
Fintech seems like it’s all
Fintech: Managing the Modern Undercurrents of Wealth Management
Financial advice is primarily limited
Customer Acquisition Strategies to Vamp Your Marketing Funnel
Customer acquisition is broken. Here’s
A Nuanced Insight into B2B’s Customer Acquisition Process
Stop optimizing your funnel. It’s
Data Lakes: Ending the Confusion
Data lakes evoke technicalites. And
8 ABM Metrics Track Your Campaign’s Success
In today’s dynamic B2B world,
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.