Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.

Nothing Raises $200M to Launch AI Devices Next Year – Ciente
AI investments are booming- and Nothing, the new-age phone company,

CoreWeave, NVIDIA Partner for Unused Cloud Computing Capacity
Will CoreWeave’s latest ascent and Nvidia-partnership prove an opportunity to

StarHub Launches Dynamic Ad Pods for Better Ads – Ciente
StarHub’s forward-thinking approach is a strategic step to maximize the

RingCentral has acquired CommunityWFM.
RingCentral, a global leader in AI-powered business communications, has just

Oracle Shares Jump 23%, Shaking Up Wall Street – Ciente
Could Larry Ellison, the co-founder of Oracle, challenge Elon Musk

Making ChatGPT Safer: OpenAI Launches Parental Controls
The tragic passing of the 16-year-old Adam Raine struck the

CoreWeave Stock Rises Following AI Venture Fund Announcement
One of the most fascinating aspects of the AI boom

Nebius Announces a Multi-year Deal with Microsoft
Nebius share jumps after the multi-billion-dollar Microsoft deal triggers a

Hitachi Solutions’ Secure Multi-Cloud Connector Transforms Govt. Cloud Interoperability
With the public sector more vulnerable to hacking, compliance came

A Lead Scoring Model : A Complete Guide
Modern marketing and sales have discovered their treasure trove – data. How can they gauge its maximum potential to find the best prospects?

Rethink: Importance of Brand Identity
Brand identities remain timeless. But

Consumer Decision-Making: Purchasing Value and Experiences
B2B buying isn’t linear or

Asking the right BANT questions: BANT frameworks and beyond.
Strategies are based on asking

Inbound Lead Generation: Break Through the Noise, Win Buyers Who Matter
Many marketing teams have an

Intent in Business Storytelling: Fostering Action with Intent
Data persuades, but strategic storytelling

Lead Qualification for Better Business Outcomes: A Guide
Organizations end up navigating a

Leads v/s Prospects: Can Businesses Differentiate Accurately?
Marketers and SDRs use leads

Lead Generation Software: Top Ten Picks
Lead gen feels frustrating- emails
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.