Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
Invisible Technologies Raises $100 Million. Promises Next-Gen AI Infrastructure for Enterprises.
Invisible Technologies has just raised $100 million in growth funding,
Microsoft Introduces New Capabilities to Deliver Next-Level AI Readiness with Microsoft Fabric
Businesses are moving from AI deployment to engineering it. It
Nothing Raises $200M to Launch AI Devices Next Year – Ciente
AI investments are booming- and Nothing, the new-age phone company,
CoreWeave, NVIDIA Partner for Unused Cloud Computing Capacity
Will CoreWeave’s latest ascent and Nvidia-partnership prove an opportunity to
StarHub Launches Dynamic Ad Pods for Better Ads – Ciente
StarHub’s forward-thinking approach is a strategic step to maximize the
RingCentral has acquired CommunityWFM.
RingCentral, a global leader in AI-powered business communications, has just
Oracle Shares Jump 23%, Shaking Up Wall Street – Ciente
Could Larry Ellison, the co-founder of Oracle, challenge Elon Musk
Making ChatGPT Safer: OpenAI Launches Parental Controls
The tragic passing of the 16-year-old Adam Raine struck the
CoreWeave Stock Rises Following AI Venture Fund Announcement
One of the most fascinating aspects of the AI boom
Role of Display Ads in Demand Generation
The next time your CEO or CFO asks why they should run display ads, your answer should be demand generation.
AI Marketing Strategy: Your Playbook Just Became Historical Fiction
AI seems to be marketing’s final frontier. And marketers that don’t explore are going to find themselves obsolete. It’s time to get on with the algorithm.
Simplifying Lead Generation Pricing Models for Budget Optimization
Mastering lead gen is about smart spending. And the key to kickstart this? Selecting the right lead gen pricing models to double down on your marketing spend.
Reducing Churn in SaaS
Curtailing churn is a major
Lead Conversion Rate: How to Calculate and Improve It
Lead conversion does not follow a one-size-fits-all approach. Yet many organizations believe that the standards are never-changing. It is time to challenge these assumptions.
An Explicit Framework for Developing Your B2B Ideal Customer Profiles
Developing your B2B ICPs isn’t
Work Smarter with the Best B2B Sales Prospecting Tools
Sales reps, busy with grunt
Everything You Should Know About Appointment Setters
Exceptional appointment setters go beyond
Lead Tracking: Shifting Probability in Your Favor
Marketers have become addicted to
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.