Ciente Newsroom
Leaders are facing headwinds across the organization, as navigating the VUCA world becomes an enormous challenge. It is complex for leaders to keep track of the rapid change, as much of it is lost in the noise.
Ciente curates this content for you, reporting on emerging B2B trends and market deep dives.
The Newsroom is a comprehensive coverage for leaders making dent in the space- informing them of their next best move.
The Blue Screen of Deaths
Microsoft’s outage disrupted many industries, stating our reliance on technology.
A Data-Driven Marketing Strategy: From Guesswork to Informed Decision-Making
Access to customer data has evolved marketing communications. But does the traditional route to data-driven marketing warrant long-term profitability?
How AI Document Processing and Data Classification Transform Unstructured Business Data in 2026
What if your biggest competitor
Rethink: Brand Positioning Strategies
AI has increased the isolation
Develop Tactical ABM Campaigns with Buyer Intent Data
Most marketing campaigns tend to
Role of Display Ads in Demand Generation
The next time your CEO or CFO asks why they should run display ads, your answer should be demand generation.
AI Marketing Strategy: Your Playbook Just Became Historical Fiction
AI seems to be marketing’s final frontier. And marketers that don’t explore are going to find themselves obsolete. It’s time to get on with the algorithm.
Simplifying Lead Generation Pricing Models for Budget Optimization
Mastering lead gen is about smart spending. And the key to kickstart this? Selecting the right lead gen pricing models to double down on your marketing spend.
Reducing Churn in SaaS
Curtailing churn is a major
Lead Conversion Rate: How to Calculate and Improve It
Lead conversion does not follow a one-size-fits-all approach. Yet many organizations believe that the standards are never-changing. It is time to challenge these assumptions.
About Newsroom
As innovation races at breakneck speed, we help leaders uncover insights that enable them to understand B2B tech and its effects on their industry.
It’s all about market information, edited not to distill but to enhance.
We report across three key industries- MarTech, SalesTech, and InfoTech.
- MarTech for marketing leaders who need to stay agile and ever-informed of all the currents in marketing and its technologies.
- SalesTech for CSOs and CFOs to understand acquisitions, changes in AI, and the dynamic relationship between changes in tech and revenue.
- InfoTech for the broader technological industry at large and its subsequent effects on the market
Whether you’re looking for top-of-the-class reporting in B2B SaaS, AI, tech news, and trends, Ciente’s Newsroom is your go-to source.
We provide unbiased coverage and insider knowledge on all topics leadership to make the right decision.